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Professional Resources

Out of School providers (OOS)

For childcare providers who give Out of School care for children in Leicestershire.

Playschemes

Playscheme Information and Resources

To help providers have sucessful playschemes we have produced information from last years evaluations to give you ideas on what worked well, what providers would change, how providers joined up with other organisations or volunteers to benefit the children and how evaluating playschemes helps with developing the activities on offer.

We have also created resources including:

Evaluating playschemes

Evaluation Form 2018

Extra funding for children with additional needs 2018

Funding available through other agencies and bodies

Safeguarding Guidance

DBS Guidance

Planning and organising a successful playscheme (5 mb)

Marketing and promoting Playschemes

Research

By undertaking some market research you can ensure that your playscheme has the best chance of being successful.

First of all you need to know who your target audience is. This could be children who currently use your services, children who’ve attended your playscheme’s in previous years and children who haven’t used your service before. As well as this, a condition of funding is to ensure the playscheme is fully inclusive.

Using your current and previous database (list of children) you can ask parents for views on what type of activities they would like to see at the playscheme, when they would like it to be run and for how long.

From the database you can find out what your most popular day was, what your least popular day was and also plot where they live so you can target new customers with your promotional activity.

You also need to know what your competitors will be offering, when and for how much. It will be your ability to satisfy your customers needs better than your competitors that will ultimately bring new customers.

Promotional Offers

With all businesses, pricing is one of the key elements. All companies plan their pricing to achieve a certain profit which include discounts or offers in mind. You should do this as well. To ensure that you get enough children into your sessions you need to offer different incentives so these need to be included in the costs. There are numerous variations but you could offer:

  • 5 days for the price of 4 (first weeks deposit paid) first 10 children
  • 10% discount for early booking with a first weeks deposit paid
  • 5% discount for each family or friend referral (for both)
  • Half price Fridays (or the least popular day) for customers already booked for 2 or 3 days per week. – sell this nearer the start of the playscheme

By working out your costs you can come up with the price to charge on the basis of occupancy (and incentive) per session.  

For further details visit the Business Support.

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